How will attending In-Store Excellence 2009 benefit YOU?

Early Bird Discount

Download In-Store Excellence 2008 Top Rated Presentations

1) BERGENT - Sealing the Deal: What Sells in the Critical Last Seconds Before Purchase
2) Wal-Mart - SVP, Innovation Wal-Mart Stores, Inc. (US)
3) Arnott’s – 10 Guidelines for Success

Delegates from 2008 said:

Very good method of helping us re-engineer our position

Brian Sturrock, Business Manager –Strategy, WOOLWORTHS

Great line up of speakers to challenge thinking and develop best practice in category management

Kane Fetterplace, General Manager Customer Marketing, FOSTER’S

Great variety of speakers. The Turbo Tutes were excellent!

Bruce Charge, Category Development Manager, THE WRIGLEY COMPANY

Very important for not only content but industry learnings

Kelly Cooper, Category Development Manager, ENERGIZER AUSTRALIA

The content is very relevant to my role

Kim Xavier, Shopper Insights Manager, CADBURY SCHWEPPES

1. With increasing pressure on your shopper’s budget, are you worried about retaining your market share in the FMCG space?
2. Are you looking to increase your sales volumes and profit margin despite brand proliferation and new players in the market?
3. Is getting an accurate picture of your shopper and the industry’s latest developments essential to your success?

In-Store Excellence 2009 is the ONLY gathering of the FMCG industry where in-depth analysis takes place on “how shoppers think!” This case study driven event will give you key insight into how top Australian / International retailers and suppliers improve basket profitability. It certainly doesn’t hurt to examine the strengths and weaknesses of your competitor’s campaigns and the contributing factors that led to those outcomes.

Building on past successes, In-Store Excellence 2009 will feature 150% more speakers than 2008.

Add to this our 5 energetic Turbo Tutes and you have the most comprehensive In-Store Excellence event in Australia!

Rarely will you get the chance to network and learn from the finest in the FMCG industry. In-Store Excellence 2009 will give you access to the brightest minds and the most exciting innovations. Given the competitive nature of your market, you cannot afford to miss out on hearing the latest in the FMCG retailing arena from your competing peers.

Key take aways include:

1) Methods to create stopability and shopability through customer-centric assortment and merchandising
2) Tips on how to be –and stay- a category captain through the delivery of profitable initiatives
3) Greener, cost-effective business practices that can be leveraged in the public domain
4) Winning strategies to attract Baby Boomer buyers

Don’t Miss Out on the pre-conference Retailer Focus Day, 10th February.

If you’re a:

RETAILER: You’ll examine your peers’ core approaches, which you can roll out for easy wins

SUPPLIER: You’ll get the nitty-gritty details on how to best work with your retailers

Who makes up our Retailer / Supplier speaker line up at In-Store Excellence 2009?

Retailers Presenting Include:

David Plante, Senior Marketing Manager, In-Store Guest Experience, TARGET (USA)

John Batistich, General Manager National Marketing, WESTFIELD

Rachael Hockaday, Head of Merchandising, TERRY WHITE

PLUS Hear from Key Suppliers Including:

David Tyack, General Manager of Customer Marketing & Private Label, NATIONAL FOODS

Amy Slade, Category Marketing Manager, DIAGEO

Sherree Halliwell, Shopper and Channel Planning Manager, DIAGEO

Stuart Redman, National Marketing Manager, MCCORMICK FOODS

Dorothy Lee, Trade Marketing Manager–Redheads, SWEDISH MATCH

Kerry Brown, National Key Account Manager – Groceries, SWEDISH MATCH

Geraldine Hessey, Category Manager, Consumer Care, BAYER HEALTHCARE

Natalie Sella, Trade Marketing Manager, BLACKMORES

Kane Fetterplace, General Manager Customer Marketing, FOSTERS GROUP

David Quain, Trade Marketing Development Manager, BRITISH AMERICAN TOBACCO

David Haley, Trade Marketing Manager, TWININGS

BAIADA Marc Freemantle, Retail Sales Manager, Woolworths

In Summary here is what’s in it for you?

If you are MARKETING FOCUSSED and responsible for:

Marketing solutions

Shopper marketing

Trade marketing

Promotions

Merchandising & displays

Customer marketing

Account planning

In-store strategy

Category management/development

Packaging

Retail strategy

In-store solutions

Product development

Account planning

Retail Activation: In-Store Marketing

Summit highlights include presentations on:

Transforming your store into a measured medium

Translating insights into effective category plans

Creating flexible and effective platform strategies for maximum retail results

Understanding how pricing and impulse buying impacts point-of-purchase decisions

Understanding shopper motivations to create category growth

Retail Activation: Retail Partnerships

Summit highlights include presentations on:

Shelf optimisation strategies

Listening to the voice of your customer

Aligning your brand and retail strategy

Creating the optimal shopper experience by appealing to their emotions and rationale

How store design, shopper behaviour and category sales interact

If you are RESEARCH FOCUSSED and responsible for:

Consumer/shopper insights

Market research

Category analyst

Sales research

Research & development

Category Analysis

Insight Innovations
Summit highlights include presentations on:

Technological breakthroughs that automate behaviour and segmentation tools

Analysing differences in shopping behaviour by trip type

Innovative methods to create a customer-centric environment with segmentation schemes

Utilising customer research for new product development and customising messaging

Managing data source and integration

If you are a RETAILER and responsible for:

Marketing

Insights

Brand development

Store design

Store operations/planning

Buyer

Customer experience

Category Management

House Brands & Facilitating Sales Uplifts Across

Summit highlights include presentations on:

All sessions are designed for retailers who want to learn more about how they can build on the successes of its house brands and continue to facilitate sales uplifts across its categories.

If you are not yet ready to register, feel free to request a reminder nearer the time.

Conference Partners

Lunch Sponsors Refreshment Cart Sponsor Exhibitors

Media Partners Supported By Online Marketing Partner

Networking Sponsor

[ Register Now] · [ Next: Retailer Focus Day ]